How do accident patients find us?
Listen for specifics on search, attorney referral and local profile channels.
Buyer's guide
How to Choose a Chiropractor Marketing Agency
Most chiropractic marketing is built for wellness and cash-pay patients. Practices that treat accident patients and work with attorneys have different needs. Use this scorecard to find a partner who understands both.
Accident-patient marketing is a different game
Personal injury patients arrive through attorney referrals and searches that look different from general wellness searches. They also involve documentation, lien arrangements and relationships with law firms. An agency without that experience may spend your budget on the wrong audience.
Questions to ask every agency
How do you handle compliance?
Advertising and referral rules for health professionals vary by state. The agency should know where to be careful.
What reports will I see?
Ask for a sample, and check whether it shows new accident patients.
What happens if I leave?
Confirm that you keep your site, listings and data.
The chiropractic agency scorecard
Rate each agency on these points.
PI patient experience
Good sign: The agency can describe how accident patients find practices and how referral relationships work.
Red flag: All examples are wellness and general adjustments.
Referral understanding
Good sign: The agency knows rules on referral arrangements vary and recommends you check with your board.
Red flag: The agency suggests payments for referrals without caveats.
Reporting
Good sign: Reports show new accident patients, not only calls and traffic.
Red flag: Reports show only rankings and clicks.
Local strength
Good sign: Strong approach to profiles, reviews and local pages.
Red flag: No specific plan for your area.
Ownership
Good sign: You own your site, listings and ad accounts.
Red flag: The agency controls your accounts.
How an engagement runs
- 01
Audit
We review your listings, site, referral sources and how front-desk staff handle new accident patients today.
- 02
Prioritize
We rank patient-direct and attorney-referral opportunities by likely volume and effort for your specialty.
- 03
Build and launch
We ship location and service pages, profile fixes and referral materials in stages.
- 04
Report on patients
Reporting follows new accident patients and referring offices, so you can see which channel earns its keep.
Frequently asked questions
Do you rank chiropractic agencies?
No. We give you the criteria to evaluate any agency, ours included.
Should we choose a local agency?
Local presence helps with relationships, but experience with accident patients matters more.
How many agencies should we compare?
Two or three is enough for most practices.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success