Behavior review
Session recordings, scroll depth and click data to see where visitors hesitate or leave.
Conversion optimization
Conversion Optimization for Personal Injury Websites
More traffic only helps if visitors contact you. We review how people move through your site, test the contact paths that matter and fix the friction points that cost you calls.
Traffic that does not turn into conversations
PI visitors are often stressed, on a phone and comparing several firms in minutes. Slow pages, hidden phone numbers, long forms and unclear next steps send them to the next result. Small, well-tested changes frequently outperform another round of traffic building.
What we build and run
Contact path design
Click-to-call, short forms, chat and text options placed where people look for them.
Structured testing
One change at a time with a clear success measure, so results are trustworthy.
Trust and clarity
Attorney photos, process explanations and fee information presented in line with bar rules.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
How much traffic do we need to test?
Low-traffic sites can still improve through best practice and review-based changes. Formal A/B tests need more volume, and we are honest about when that is true.
Should we use a chat widget?
Often helpful, but only if it is staffed or well-automated. An unanswered chat is worse than none.
Does this overlap with intake work?
Yes, and the two should be planned together. See our intake optimization service.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success