Compliant Social Strategy

Social Media Marketing for Law Firms

Build trust, educate your community, and generate referrals through strategic, compliant social media presence across all major platforms.

Platform-Specific Strategies

Each platform serves different purposes in your marketing ecosystem. We develop tailored strategies that leverage the unique strengths of each channel.

Facebook

Ideal for community engagement, educational content, and local awareness. Facebook's mature audience aligns with personal injury demographics and allows for detailed targeting in advertising campaigns.

  • Educational posts explaining legal rights and case processes
  • Community engagement through local news and events
  • Targeted advertising to specific demographics and case types
  • Review generation and reputation management

Instagram

Visual storytelling platform for humanizing your firm, showcasing team culture, and reaching younger demographics through engaging video content and Stories.

  • Behind-the-scenes content humanizing your attorneys
  • Reels and short-form video for quick legal tips
  • Stories for real-time engagement and firm updates
  • Visual case type education through infographics

LinkedIn

Professional network for attorney branding, thought leadership, referral relationship building, and attracting top talent to your firm.

  • Thought leadership articles on industry trends and legal developments
  • Networking with referral sources and medical providers
  • Recruiting content showcasing firm culture and opportunities
  • Personal branding for individual attorneys

YouTube

Long-form educational content that ranks in Google search, establishes deep expertise, and provides evergreen value to potential clients researching their legal options.

  • In-depth case type explainer videos optimized for search
  • FAQ series addressing common client questions
  • SEO-optimized titles, descriptions, and tags for discoverability
  • Playlists organized by case type and legal topic

Social Media Management Packages

Presence

$2,500/mo

Essential social media management

  • 2 platforms (Facebook + Instagram or LinkedIn)
  • 12 posts per month (3/week)
  • Basic community management
  • Monthly performance reporting
  • Stock imagery and templates
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Most Popular

Growth

$4,500/mo

Comprehensive social strategy

  • 3-4 platforms (Facebook, Instagram, LinkedIn, YouTube)
  • 20 posts per month (5/week)
  • 4 custom videos per month
  • Active community management & engagement
  • Paid advertising management (ad spend separate)
  • Advanced analytics & competitor tracking
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Authority

$7,500/mo

Premium social domination

  • All platforms including TikTok & Twitter/X
  • Daily content (30+ posts per month)
  • 8-12 custom videos per month
  • Influencer & partnership coordination
  • Crisis management & reputation monitoring
  • Personal branding for firm principals
  • Dedicated social media strategist
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All packages include compliance review, content approval workflows, and monthly strategy calls.

Content Types We Create

Educational Posts

Legal tips, case type explanations, rights awareness, and process education that builds trust and authority.

Attorney Spotlights

Humanizing content showcasing your team's expertise, community involvement, and personal stories.

Client Success Stories

Compliant testimonials with proper disclaimers, focusing on experience rather than outcomes where permitted.

Community Engagement

Local news commentary, event participation, sponsorships, and neighborhood involvement building local presence.

Video Content

Short-form explainer videos, FAQ responses, attorney interviews, and case type education optimized for each platform.

Seasonal Content

Holiday greetings, safety tips for seasonal hazards (summer pool safety, winter driving), and timely legal updates.

What Success Looks Like

150%+

Average engagement growth in 90 days

2,500+

Average new followers per quarter

40+

Consultation inquiries per month

3.5x

ROI on social media investment

Results vary by market, competition, content quality, and engagement level. These metrics represent averages from our Growth package clients over 6-month campaigns. Past performance does not guarantee future results.

Ready to Build Your Social Presence?

Get a free social media audit and custom strategy proposal for your firm.