Technical review
Indexing, crawl issues, redirects, structured data, speed and mobile usability.
PI SEO audit
A Law Firm SEO Audit That Ends With a Prioritized Plan
Our audit looks at what is holding your firm back and ranks fixes by likely case impact. You receive it in writing, and you can use it with us or hand it to your current team.
Audits that list problems without direction
Automated audit tools produce hundreds of warnings, most of which do not matter. What a PI firm needs is a short list of the few issues that affect rankings and intake, ordered by impact and effort, with an honest view of what competitors are doing.
What we build and run
Content and keyword gap analysis
Where your practice-area and city coverage stops and competitors continue.
Local and review review
Google Business Profile, citations and review profile against your closest local rivals.
Prioritized roadmap
A ranked list of actions with effort and expected impact, plus things we advise you to leave alone.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Is the audit free?
We offer a free website audit for a quick view. A deeper written audit is scoped depending on site size. See the free audit page.
What access do you need?
Read-only access to Search Console, analytics and your Google Business Profile makes the audit far more useful. We can start with public data if you prefer.
Can we use the audit without hiring you?
Yes. The audit is written so any competent team can act on it.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success