Per-lead pricing
You pay for each inquiry delivered. Check exclusivity, return policy and how quality is defined.
Lead generation pricing
Personal Injury Lead Generation Pricing: Models and Hidden Costs
Lead generation is sold in several ways, and each has different incentives. Understanding them helps you avoid paying twice for the same lead or for leads you cannot sign.
Cost per lead is the wrong number
A cheap lead that never signs costs more than an expensive lead that does. The right measure is cost per signed case after your intake team's real conversion rate. Shared leads, unclear exclusivity and weak screening are where the hidden costs sit.
Common pricing models
Per-signed-case pricing
You pay on retained cases. Check how a signed case is defined, and for any rules or bar restrictions on fee sharing and marketing arrangements. Review with your counsel.
Retainer for owned channels
A monthly fee to build search and local assets you own. Slower start, usually lower long-run cost.
Hybrid
Owned channels as the foundation with limited paid support to cover early months.
Questions to ask any lead vendor
These questions protect you whatever model you choose.
Exclusivity
Good sign: Each lead goes to your firm only, and the vendor can show it.
Red flag: Leads are 'semi-exclusive' or sold to several firms.
Quality and returns
Good sign: A written definition of a valid lead with a return process.
Red flag: No returns, or returns only after long delays.
Compliance
Good sign: The vendor explains how its model fits your state's bar rules.
Red flag: The vendor dismisses regulatory questions.
Asset ownership
Good sign: You keep pages, data and rankings if you stop.
Red flag: Everything stops the moment you stop paying.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do you sell leads?
No. We build owned search and local channels and the intake systems around them. See our lead generation page.
Which model is cheapest?
It depends on your conversion rate and time horizon. Owned channels tend to cost less over time but start slowly.
Are per-case arrangements allowed?
Rules differ by state and arrangement. Ask your bar association or counsel before agreeing to any fee tied to cases.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success