Use real intake data
Count only qualified leads your team would screen, not every call or spam form.
Free tool
Personal Injury Marketing ROI Calculator
Enter your own numbers to see cost per lead, cost per signed case and projected return. Use it to check whether a channel is worth continuing.
Your monthly picture
- Signed cases
- 7.2
- Cost per qualified lead
- $250
- Cost per signed case
- $2,083
- Expected fees from these cases
- $90,720
- Net return after marketing spend
- $75,720
505%projected ROI
Fees from personal injury cases arrive months or years after signing, so treat this as a unit-economics check, not a cash-flow forecast. Results depend on your inputs and are not a guarantee of future performance.
How to use the results
Cost per signed case matters more than cost per lead. Use conservative sign rates and fee realization, and compare channels on the same basis. Remember that the calculator assumes your inputs are accurate, and personal injury fees arrive on a delay.
Getting the most from your numbers
Be conservative on fees
Use settled-case averages net of reductions rather than headline results.
Compare channels separately
Run the calculator once for each channel to see which earns its spend.
Revisit quarterly
Update inputs as your conversion and spend change.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Is this a forecast?
No. It is a unit-economics check based on the numbers you enter.
Do you store my inputs?
No. Calculations run in your browser and the values are not sent anywhere.
What is a healthy ROI?
It depends on your margin, cash flow and risk tolerance. Compare it with your other uses of capital.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success