Tracking architecture
Analytics, call tracking and form events configured consistently across the site.
Marketing attribution
Law Firm Marketing Attribution: Know Which Channels Produce Signed Cases
Without attribution, you are guessing which spend works. We connect call tracking, forms, analytics and your CRM so each signed case can be traced to where it started.
You cannot optimize what you cannot trace
Most firms can see clicks and calls, but not which of them became clients. Referral cases, repeat visitors and phone-first journeys make attribution imperfect. Even a simple, honest system, built on outcome tagging in intake, is far better than relying on form-fill counts.
What we build and run
CRM outcome tagging
Intake marks each lead as signed, rejected or pending, with a reason.
Offline conversion feedback
Signed-case outcomes sent back to Google Ads so bidding improves.
Source-level reporting
Cases and cost per case by channel, with caveats on where attribution is uncertain.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Is attribution ever perfect?
No. Referrals, offline touchpoints and multiple devices mean it is always partial. The goal is useful, not perfect.
What do we need from intake?
A consistent way to record outcomes. A single dropdown field is often enough.
What about privacy rules?
We configure tracking with consent, and recommend you maintain an up-to-date privacy policy.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success