Case-type campaign structure
Separate campaigns for car, truck, motorcycle and other case types so bids and messaging reflect case value.
PI Google Ads management
Personal Injury Google Ads Management Focused on Case Quality
PI clicks are expensive. Our job is to make sure the clicks you pay for come from people who can actually retain you, and to show you which keywords, ads and locations produce signed cases.
Where PI ad budgets leak
Broad match terms, missing negative keywords, one-campaign-fits-all structures and untracked phone calls are the usual culprits. Spend drifts toward cheap, low-quality inquiries like unrelated legal questions, while the cases you want go to competitors with tighter campaigns.
What we build and run
Call and form quality tracking
Call recording, outcome tagging and offline conversion imports so Google learns from signed cases, not just calls.
Negative keyword and search term control
Weekly reviews of search terms to remove jobs, free-advice and out-of-area traffic.
Landing pages by intent
Dedicated landing pages for ad traffic, tested separately from organic pages.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do you take a percentage of ad spend?
Pricing models vary. We explain the options in our pricing pages and recommend a structure that does not reward us for simply spending more.
Should we run Ads and SEO together?
Often yes. Paid search gives faster signal, while SEO builds an asset that lowers blended cost over time. The right split depends on budget and market.
Who owns the ad account?
You do. We work inside accounts you control so you can leave with your data and history.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success