Channel plan tied to case economics
We start from your average fee, target cost per case and capacity, then decide how much to put into organic, paid and referral channels.
PI law firm marketing agency
A Personal Injury Law Firm Marketing Agency That Reports on Signed Cases
Most legal marketing agencies sell channels. We plan around the number your partners care about: signed cases at an acceptable cost. That means SEO, paid search, your website and your intake process are treated as one system.
Why PI marketing agencies disappoint
Personal injury is one of the most expensive and competitive legal categories. Agencies that serve every practice area apply generic playbooks, report on rankings and traffic, and rarely look at what happens after the phone rings. The result is a monthly report that looks healthy while the intake team still complains about lead quality.
What we build and run
SEO and local search
Practice-area, city and Google Business Profile work that targets people actively looking for representation.
Paid search and Local Services Ads
Campaigns structured around case types with call tracking and negative keyword discipline to keep out low-value inquiries.
Website and intake alignment
Pages, forms and call handling are reviewed together so traffic turns into conversations instead of bounces.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
What makes a PI-only agency different?
We already understand case types, intake pressure, referral dynamics and bar advertising rules, so you do not pay for us to learn your market. Generalist agencies can be good, but PI buyers usually get faster traction from specialists.
Do you replace our in-house marketer?
Not necessarily. We often work alongside an in-house lead, taking on SEO, technical and reporting work while they own brand and community relationships.
How do you handle attorney advertising rules?
We build pages and ads with state bar advertising requirements in mind and flag anything that needs your compliance review before it goes live. Final compliance sign-off remains with your firm.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success