Foundation
Audit, tracking, technical fixes and Google Business Profile setup.
PI marketing packages
Personal Injury Law Firm Marketing Packages: What Should Be Inside
Packages make comparison easier but can hide gaps. We build engagements from your goals and then show the components, so you know exactly what is in the box.
Package labels hide differences
Two packages with the same name can contain very different work. One may include original content and technical fixes, another may list the same items but deliver template pages. Ask for the component list, frequency and who does the work.
How we build a PI marketing engagement
Growth channels
Organic content and local work, with paid search added where economics justify it.
Conversion and intake
Landing page tests, call handling review and follow-up automation.
Reporting
Monthly case-level reporting and a quarterly strategy review.
What to check in any marketing package
Ask these questions of every package, including ours.
Scope is written down
Good sign: The quote lists exactly what is included for each channel in the package, with deliverables and frequency.
Red flag: A single monthly number with vague wording like 'full SEO' or 'ongoing optimization'.
You own the accounts and assets
Good sign: Domain, hosting, analytics, ad accounts and profiles are in your name from day one.
Red flag: The agency holds the accounts, or content and design are only licensed to you while you pay.
Reporting ties to cases or patients
Good sign: Reports include calls, signed cases or new patients, not only rankings and traffic.
Red flag: Reports lead with keyword positions and impressions and never mention outcomes.
Exit terms are reasonable
Good sign: Clear notice period and a handover of files, credentials and documentation.
Red flag: Long auto-renewing terms with penalties and no handover obligation.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do you require long contracts?
We prefer short notice periods and earn renewals through results. Terms are agreed in writing.
Is ad spend included in your fee?
No. Ad spend goes directly to the platform from your account, separate from our fee.
Can we start with one channel?
Yes. Many firms start with SEO or an audit and add channels as they see results.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success