Pre-launch page inventory
We list every URL that earns clicks or links, and decide to keep, improve, merge or redirect each one.
Website redesign
Redesign Your PI Firm's Website Without Losing the Rankings You Have
A redesign is the riskiest moment in a law firm's SEO life. We treat it as a migration first and a design project second, so the new site improves conversion while protecting the pages that already send you cases.
The redesign trap
Firms redesign for good reasons: dated look, slow performance, poor mobile experience. Then traffic drops because ranking pages were removed, titles were rewritten, or redirects were skipped. By the time anyone notices, weeks of leads are gone and the cause is hard to untangle.
What we build and run
Redirect map
One-to-one 301 redirects prepared and tested on staging before anything goes live.
Conversion-focused design
Layouts that put contact paths, trust signals and case-type navigation where visitors expect them.
Launch monitoring
Daily checks of crawl errors, indexing and ranking pages for the first weeks after launch, with fixes shipped fast.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
How long does a law firm redesign take?
Scope drives timeline. A focused redesign of a small site is much quicker than a rebuild with hundreds of pages and a content overhaul. We give a phased timeline after the audit.
Can we keep our URLs?
Often yes, and that is usually the safest option for pages that rank. When URLs must change, we redirect them one to one.
We already redesigned and traffic dropped. Now what?
That is a recovery project rather than a redesign. See our law firm SEO recovery page.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success