Confirm the date
Compare Search Console performance before and after launch to see which pages and queries lost clicks.
Guide
Law Firm Traffic Drop After a Website Redesign: What to Check First
If traffic fell after your site launched, the cause is usually findable. Start with the checks below before making further changes.
Most post-redesign drops come from a few causes
The usual suspects are missing or incorrect redirects, pages accidentally blocked from indexing, changed URLs and removed content that used to rank. Check these in order, since each is quick to test and often easy to fix.
A first-response checklist
Check indexing blocks
Look for noindex tags, robots.txt rules and canonical tags carried over from staging.
Test redirects
Old URLs should 301 to relevant new pages. Look for 404s, chains and redirects to the homepage.
Compare content
Check whether titles, headings and body copy on ranking pages changed or were removed.
Check sitemaps and links
Make sure the sitemap lists live URLs and internal links point to the new addresses.
Quick diagnostic table
Common symptoms and what they usually indicate.
Sharp drop on launch day across all pages
Good sign: Look first for sitewide noindex or robots blocks.
Red flag: Waiting weeks hoping rankings will return on their own.
Specific pages lost clicks
Good sign: Check redirects and changed content on those pages.
Red flag: Rewriting everything at once so you cannot tell what worked.
Gradual decline over weeks
Good sign: Check speed, mobile experience and content quality.
Red flag: Buying links as a quick fix.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
How long until traffic recovers?
Technical fixes can show effect within weeks. If content or quality was affected, it may take longer.
Should we roll back the redesign?
Sometimes a partial rollback of key pages is the safest fix. It depends on the cause.
Can you help diagnose?
Yes. See our law firm SEO recovery service.
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