URL and content inventory
Every indexed URL, with traffic, links and decisions about what to keep, merge or retire.
SEO migration
Law Firm Website Migration That Protects Your Search Traffic
Whether you are changing platforms, domains or URL structure, migration planning decides whether rankings carry over. We manage the SEO side of the move end to end.
Migrations fail in the details
Rankings are tied to URLs, content, internal links and technical signals. Change several at once without a map and traffic can fall sharply. The fix is not complicated, but it requires an inventory, a redirect plan and testing before launch.
What we build and run
Redirect mapping and testing
One-to-one 301s tested on staging, with chains and loops removed.
Launch checklist
Robots, canonicals, sitemaps, analytics, Search Console and structured data verified before and after launch.
Post-launch monitoring
Close tracking of indexing and rankings for the first weeks, with a rollback plan if needed.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do all migrations cause a traffic dip?
A small, short dip can happen even with careful work. Large or prolonged drops are usually avoidable.
Can you migrate if another agency builds the new site?
Yes. We can act as the independent SEO reviewer for the migration.
Do we need to change our domain?
Usually not. Domain changes add risk and should have a clear reason.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success