Google Business Profile optimization
Categories, services, photos, posts and Q&A set up to match how clients search, with ongoing monitoring.
PI local SEO
Local SEO for Personal Injury Attorneys: Win the Map Pack and the City Pages
When someone searches for a lawyer after a crash, Google usually shows a map first. We work on the signals behind that map, plus the city and neighborhood pages that support it.
Local results reward proximity, relevance and trust
Personal injury firms often serve a wide area from one office, which makes the map pack difficult. Without deliberate local work, nearer or better-reviewed competitors take the calls even when your firm is the stronger choice.
What we build and run
City and county landing pages
Distinct pages for the places you actually serve, with local detail rather than swapped city names.
Citations and NAP consistency
Cleaning up inconsistent listings and building relevant legal and local citations.
Review strategy
A compliant, steady process for asking satisfied clients to leave reviews, plus response templates.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Can we rank in cities where we have no office?
Organic city pages can rank outside your office city, but the map pack is much harder without a real local presence. We tell you which cities are realistic.
How long does local SEO take?
Profile improvements can move quickly while competitive city terms usually take months. We set expectations by market after the audit.
Do you handle virtual offices?
Google restricts listings without a staffed location and can suspend them. We advise against risky shortcuts.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success