Account setup and verification
Business and attorney verification, categories and service areas configured correctly.
Local Services Ads
Local Services Ads Management for Lawyers
Local Services Ads place your firm above standard search results and charge per lead rather than per click. We manage setup, verification, budgets and, importantly, disputes for leads that do not qualify.
Pay-per-lead is not the same as pay-per-case
LSAs can produce quick calls, but not every lead is a case. Wrong-practice calls, existing clients and out-of-area inquiries all count unless disputed. Managing the dispute process and reviewing call quality is what keeps the cost per signed case reasonable.
What we build and run
Budget and bid management
Weekly adjustment of budgets by case type and location against lead quality.
Lead dispute handling
Documented disputes for ineligible leads, within Google's time limits.
Review and profile support
Reviews feed ranking in LSAs, so we align this with your review process.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Are LSAs available for every legal category?
Availability varies by location and practice area, and Google changes eligibility. We check what your market currently supports.
Can we run LSAs alongside Google Ads?
Yes, and many firms do. We keep tracking separate so each channel is judged fairly.
How do we judge LSA quality?
By tagging calls through to signed cases, not by lead volume.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success