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Google Business Profile

Google Business Profile Management for Law Firms

Your profile is often the first thing a potential client sees. We keep it accurate, active and compliant, and we help when something goes wrong, such as suspensions or fake reviews.

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Profiles are easy to neglect and easy to lose

Incorrect categories, outdated hours, duplicate listings and unanswered reviews quietly cost calls. Worse, profiles can be suspended for guideline problems, taking a major source of leads offline until reinstated.

What we build and run

Setup and cleanup

Correct categories, services, attributes, hours and duplicates removed.

Regular activity

Photos, updates and Q&A kept current to signal an active business.

Review management

Response drafts, a compliant request process and a plan for reporting fake reviews.

Suspension prevention and recovery

We follow Google's guidelines on naming, addresses and service areas, and handle reinstatement requests if needed.

How an engagement runs

  1. 01

    Audit

    We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.

  2. 02

    Prioritize

    You get a short written plan ranked by expected case impact, with what we would not do and why.

  3. 03

    Build and launch

    We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.

  4. 04

    Report on cases

    Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.

Frequently asked questions

Can we use keywords in our profile name?

No. Google requires the real-world business name, and keyword stuffing can lead to suspension.

How many reviews do we need?

There is no magic number. Consistent, recent, authentic reviews matter more than a one-time spike.

Can you remove negative reviews?

Only those that violate Google's policies. We flag them properly, but cannot remove honest negative feedback.

Related pages

  • Personal injury attorney local SEO
  • Law firm reputation management
  • SEO for multi-location law firms
  • Local Services Ads management for lawyers
Growth partnership application

See if your firm qualifies for a growth partnership

We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.

Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success

No spam. No obligation. We reach out within 24 hours to schedule your call.

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