Audit first
A free audit of your site and market establishes the real workload before we propose a price.
PI SEO pricing
Personal Injury Law Firm SEO Pricing: What Drives the Cost
SEO cost for a PI firm depends on your market, your starting point and how aggressive you want to be. We do not publish a one-size-fits-all number, because it would mislead you. Here is what moves the price and how we scope it.
Why SEO prices vary so widely
A firm in a mid-sized city with a clean site needs very different work from a firm in Los Angeles with a technical backlog and competitors who have spent for years. The main price drivers are market competitiveness, the amount of content and technical work needed, the number of locations and case types, and how fast you want results. Beware quotes that ignore these and promise the same outcome for everyone.
How we scope and price SEO
Monthly retainer for ongoing work
Content, local, technical and reporting work on a predictable monthly fee, with the scope listed in writing.
Project fees for one-off work
Migrations, recoveries and large audits are quoted as fixed-scope projects.
No lock-in games
You own your accounts and assets, and notice terms are short and clear.
What a good SEO quote includes
Use this checklist on any proposal you receive, ours included.
Scope is written down
Good sign: The quote lists exactly what is included for SEO, with deliverables and frequency.
Red flag: A single monthly number with vague wording like 'full SEO' or 'ongoing optimization'.
You own the accounts and assets
Good sign: Domain, hosting, analytics, ad accounts and profiles are in your name from day one.
Red flag: The agency holds the accounts, or content and design are only licensed to you while you pay.
Reporting ties to cases or patients
Good sign: Reports include calls, signed cases or new patients, not only rankings and traffic.
Red flag: Reports lead with keyword positions and impressions and never mention outcomes.
Exit terms are reasonable
Good sign: Clear notice period and a handover of files, credentials and documentation.
Red flag: Long auto-renewing terms with penalties and no handover obligation.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do you offer a fixed price?
After an audit we provide a written scope and fee. We do not quote blind, because the work depends on your site and market.
Is cheaper SEO a bad sign?
Not always, but very low prices for a competitive PI market usually mean limited scope or template work. Ask what is actually included.
Do you charge per keyword or per lead?
We prefer scope-based pricing. Per-lead models can create incentives that hurt quality, so we discuss the trade-offs openly.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success