Size and structure
Number of pages, locations, attorney profiles and practice areas, plus the complexity of templates required.
Web design pricing
Law Firm Website Design Pricing: Factors That Change the Quote
A five-page template site and a 200-page custom build are not the same product. We explain what drives the price so you can compare quotes sensibly.
Why website quotes are hard to compare
Quotes can differ by multiples because of what is and is not included: custom design versus a template, content writing and photography, integrations with your CRM and call tracking, and SEO migration work. A low quote that omits redirects and content can cost far more once traffic drops.
What affects a website quote
Design approach
Template customization versus a fully custom design and component system.
Content and media
Whether we write pages, edit your drafts, or you supply final content, and whether photography or video is included.
SEO and integrations
Redirect planning, tracking, CRM and phone integrations, and performance requirements.
What a good website quote includes
Check any web design quote against these points.
Scope is written down
Good sign: The quote lists exactly what is included for the website build, with deliverables and frequency.
Red flag: A single monthly number with vague wording like 'full SEO' or 'ongoing optimization'.
You own the accounts and assets
Good sign: Domain, hosting, analytics, ad accounts and profiles are in your name from day one.
Red flag: The agency holds the accounts, or content and design are only licensed to you while you pay.
SEO migration is included
Good sign: A URL inventory, redirect map and launch monitoring are line items.
Red flag: Redirects and SEO checks are 'out of scope' or described as optional.
Performance targets
Good sign: The quote states target page-speed and mobile standards.
Red flag: No mention of speed or mobile performance.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do you build templates or custom?
Either, depending on need. We recommend the option that fits your budget and goals rather than the most expensive one.
What about hosting and maintenance?
These are quoted separately and clearly, and you retain ownership of the domain and the site files.
Can we phase the build?
Yes. Launching core pages first and adding sections later spreads cost and reduces risk.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success