Show me a report
Ask for a real, anonymized client report. Check whether it reaches calls and signed cases.
Buyer's guide
How to Choose the Best Personal Injury SEO Agency
Every agency says it is the best. Rather than rank competitors, we give you the scorecard we would use if we were buying. Apply it to us too.
Why 'best of' lists are unreliable
Most roundups are written by agencies ranking themselves or paid placements. A more reliable approach is to judge each agency on evidence: how it reports, who owns the assets, what its references say and whether it understands personal injury economics. The scorecard below covers those points.
Questions to ask every shortlisted agency
Who does the work?
Find out who writes, who builds and who you speak with, and whether work is outsourced.
What would you not do?
Good agencies can explain what they would decline and why. Over-promising is a warning sign.
Can I speak with a client?
Ask for references in a similar market, ideally one who has been a client for more than a year.
The agency scorecard
Rate each agency on these six points before you decide.
PI specialization
Good sign: Most or all clients are PI firms, and the team can discuss intake, case values and referrals.
Red flag: PI is one of fifty verticals and the examples are generic.
Reporting
Good sign: Reports reach calls, signed cases and cost per case.
Red flag: Reports show only rankings and traffic.
Promises
Good sign: The agency explains timelines in ranges and states what it cannot control.
Red flag: Guaranteed page-one rankings or a fixed number of leads.
Ownership
Good sign: You own the site, domain, analytics and profiles.
Red flag: Assets live in the agency's accounts.
Content standards
Good sign: Attorney review and jurisdiction-specific accuracy are part of the process.
Red flag: Mass-produced content with no review.
Links and tactics
Good sign: Link building is earned and documented.
Red flag: Private networks, paid link packages or unexplained 'authority' purchases.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Do you rank other agencies?
No. We do not name competitors, because we have not audited their work. We give you a method you can apply yourself.
Should we pick the cheapest agency?
Price matters, but scope and ownership matter more. See our pricing pages for what to compare.
How many agencies should we interview?
Three is usually enough. More interviews rarely improve the decision.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success