1. Write the brief
Goals, markets, budget range, current results and constraints.
Guide
How to Hire a Personal Injury SEO Agency
Hiring an agency is a business decision. This guide gives you a simple process for making it with confidence and avoiding the usual mistakes.
Start with your goal, not the agency
Define what you want: more signed cases, a lower cost per case, expansion into a new city or recovery after a traffic drop. Write down your current numbers, including leads, signed cases, ad spend and what your intake team can handle. With a clear brief, proposals become much easier to compare.
The hiring process in five steps
2. Shortlist three
Choose agencies with PI experience and relevant references.
3. Run structured calls
Ask the same questions of each, and request a sample report.
4. Check references
Speak with a current and a former client if possible.
5. Negotiate terms
Confirm ownership, scope, reporting and notice terms in writing.
Red flags to walk away from
Any of these should prompt hard questions.
Guarantees
Good sign: Honest ranges and stated uncertainty.
Red flag: Guaranteed rankings, lead counts or timelines.
Secrecy
Good sign: Clear explanation of tactics and tools.
Red flag: Proprietary methods that cannot be explained.
Pressure
Good sign: Time to review and compare.
Red flag: Deadlines and discounts that expire today.
Ownership
Good sign: You own all accounts and assets.
Red flag: The agency keeps control of your site or listings.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
How long should the hiring process take?
A few weeks is reasonable. Rushing tends to produce poor matches.
Should we run a trial project?
An audit or a small defined project can be a good test before a larger commitment.
What if we have a bad experience before?
Document what went wrong and ask each agency how they would avoid it.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success