Full-service agency
One team across SEO, ads, web and reporting. Simpler to manage, but check depth in each channel.
Buyer's guide
How to Choose a Personal Injury Marketing Agency
Marketing agencies differ in how they handle channels, reporting and your intake process. This guide helps you choose between full-service, specialist and in-house options.
The first decision is the model, not the name
Before comparing agencies, decide which model fits: a full-service agency that coordinates every channel, specialists in each channel, or an in-house team with consulting support. The right model depends on your size, your internal talent and how much management time you can give.
The three common models
Channel specialists
Best-in-class for each channel, but you coordinate between them and own attribution.
In-house plus consulting
Most control and brand fit, but requires hiring and managing marketers.
Hybrid
An in-house lead with an agency for technical SEO, content and reporting.
What to look for in a PI marketing partner
Use these criteria to compare proposals.
Shared goal
Good sign: The proposal starts from your cost-per-case target and capacity.
Red flag: The proposal starts from a package list.
Intake awareness
Good sign: The agency asks about call handling, speed to lead and follow-up.
Red flag: The agency treats intake as your problem.
Channel honesty
Good sign: The agency recommends channels that fit your market, even if it sells fewer services.
Red flag: Every proposal includes every channel.
Compliance
Good sign: The agency understands advertising rules and flags review points.
Red flag: Compliance is waved off as your responsibility alone.
Transparency
Good sign: Fees, ad spend and ownership are clear in writing.
Red flag: Bundled pricing with no breakdown.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Is a full-service agency better?
Not inherently. It is simpler to manage, but depth varies. Ask who actually does each channel.
How do we compare proposals?
Line them up by deliverables, ownership, reporting and exit terms, not by headline price.
Where do you fit?
We are a PI-focused agency covering SEO, ads, web and intake. If another model suits you better, we will say so.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success