Goals and baseline
Example: 'Increase signed car accident cases from the Sacramento market, from a baseline of X calls per month, while keeping cost per case within your target.'
Resource
Law Firm SEO Proposal Example: What a Good Proposal Contains
A good proposal reads like a plan, not a brochure. Here are the sections we expect to see, with sample wording, so you can judge any proposal you receive.
A proposal should make decisions easier
It should restate your goals, show evidence from an audit, describe the work and how it is measured and spell out terms. If it could be sent to any firm unchanged, it is a template, not a proposal.
Sections of a strong proposal
Audit findings
Specific issues found on your site and profile, with screenshots and priority.
Scope and cadence
Example: 'Four new pages per month, one technical review per quarter, weekly profile checks.' Quantities, not adjectives.
Measurement
Which metrics will be reported, where the data comes from and how outcomes are tied to cases.
Assumptions and risks
What could slow results, such as competition, site constraints or approvals.
Terms
Fees, ad spend handling, ownership of assets, notice period and handover.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Can I see a real Liens Studios proposal?
We share sample, redacted proposals on request after an intro call.
How long should a proposal be?
Long enough to be specific, short enough to read. Ten to fifteen pages is usually enough.
Should a proposal include guarantees?
No. Nobody can honestly guarantee rankings or lead counts.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success