Review request process
A compliant, low-friction request sent at an appropriate point in the case.
Reputation management
Law Firm Reputation Management Built on Authentic Reviews
Prospective clients read reviews before they call. We help firms earn more genuine reviews, respond well to criticism and handle content that breaks platform rules, all within bar guidelines.
Reviews influence both calls and rankings
A small number of reviews, or an unanswered negative one, can reduce calls. Meanwhile, shortcuts like buying reviews or discouraging negative ones violate platform rules and some state bar rules. A sustainable approach is simple: serve clients well, ask at the right moment and respond thoughtfully.
What we build and run
Response guidelines
Templates that acknowledge feedback without disclosing confidential information.
Monitoring
Alerts for new reviews across Google, Avvo and other relevant platforms.
Policy-violation reporting
Documentation and reporting of fake or defamatory content through proper channels.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
Can we respond to negative reviews?
Yes, carefully. Never reveal client information, even to defend yourself. Keep replies short and professional.
Is incentivizing reviews allowed?
Most platforms prohibit incentives and some bars restrict them. We do not recommend it.
Can you push bad results down?
Sometimes, by building strong owned content, but results vary and we do not promise outcomes.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success