Transparent fee
A written management fee for a defined scope, separate from ad spend.
Google Ads management cost
Law Firm Google Ads Management Cost: Fees Versus Ad Spend
There are two costs in paid search: the agency's management fee and the ad spend paid to Google. In personal injury, ad spend is the larger and more variable of the two.
Know what you are actually paying for
Management fees are typically structured as a flat fee, a percentage of ad spend or a mix. Percentage models can reward higher spend whether or not it produces cases, while flat fees can under-serve large accounts. Whichever you choose, the larger risk is wasted ad spend, which depends on campaign structure and tracking quality.
How we structure management
Account ownership
Ads run in your Google account, with direct billing to you.
Spend discipline
Budget caps, negative keyword reviews and weekly search term checks.
Case-level reporting
Cost per call, qualified lead and signed case where outcome data exists.
What to check in a PPC proposal
Questions that reveal how a proposal handles your money.
Fee structure
Good sign: A clear fee and explicit statement of who pays the platform.
Red flag: Ad spend and fees combined in one opaque number.
Account access
Good sign: You own the ad account and can see everything.
Red flag: Campaigns run in the agency's account.
Tracking
Good sign: Call recording and outcome import are set up.
Red flag: Reporting only on clicks and form fills.
Minimum terms
Good sign: Short notice with no penalty.
Red flag: Long minimums regardless of results.
How an engagement runs
- 01
Audit
We review your site, Search Console, Google Business Profile, intake process and competitors before recommending anything.
- 02
Prioritize
You get a short written plan ranked by expected case impact, with what we would not do and why.
- 03
Build and launch
We ship pages, tracking and intake fixes in stages so you see progress without a risky big-bang launch.
- 04
Report on cases
Monthly reporting ties activity to calls, signed cases and cost per case, not just rankings and traffic.
Frequently asked questions
How much should we budget for ads?
Competitive PI keywords can be costly per click, so budget depends on your market and case targets. We model it with you before launch.
Do you take a cut of ad spend?
We discuss the options openly and recommend a structure that does not reward spending for its own sake.
Can we pause or reduce spend?
Yes. You control the budget at all times.
Growth partnership application
See if your firm qualifies for a growth partnership
We partner with a limited number of PI firms and medical providers in each market. Book a 30-minute call to see if we can help you build organic lead infrastructure.
Limited partnerships — we work with 2–3 firms per market
Organic lead systems — not one-time projects
Growth partner model — your success is our success